Discussing Context and Compliance in Broadcast TV in our recent lecture, we were asked to answer a few questions in relation to this topic.
Where does TV fit in the world of media?
TV has extremely evolved in the past decade, with more people prioritizing TV very first, it has become the number one hobby. Facts state that the average person watching TV a week can range from 35 hours to almost 60 hours! Thus suggesting how TV fits mostly everywhere in this world, where we are constantly being duped by the Media. The TV genuinely provides this source of unlimited information, broad news and of course entertainment meeting everyone’s needs.
How is TV evolving to keep its audience?
Since TV caters for a mass audience, more specifically everyone’s needs, the platform has kept its status. For example; children programmes, news clippings, international channels, sports and of course entertainment. As I said, TV is constantly evolving, its new user-generated material complies to engage its audience. Thus social participation has obliviously increased, from bringing the audience literally into the discussion by using social network platforms such as; Twitter, Facebook, Youtube etc. Enterainment programmes, such as Game shows and Reality shows tend to be lenient, well in fact rely on these social strategies in order to feed their budget. Unconsciously by entering game competitions to win some ‘hot’ prizes but also spending 10 pences several times to vote for your favourite singer, the audience feels part of the show and is completely brainwashed. A huge chunk of this profit (as you would say) is definitely born from advertisements. Researching a few statistics, The Guardian confidently states that “Advertisers have been queuing up to pay as much as £250,000 for a 30-second spot in the final results show on Sunday night, with a slot on the Saturday night going for about £200,000.” This statistic definitely supports by argument that TV shows are evolving as we speak.
Why do magazine shows remain popular?
Magazine shows offer something different to reality shows or general soaps. Their interaction is stretched out to the furthest, where audience participation is the norm. Sending your stories in, attaching personal photographs, entering competitions and Tweeting or messaging your comments Via Facebook, is just a taster of their interaction scheme. Due to their valuable and reliable information, the public rely on magazine shows to gain further knowledge, hence conducting surveillance. The public tend to follow their news in order to find out about latest news, globally. The day to day discussion of what’s actually happiening in the world, render the public’s interest, wanting to keep up to date with the debates. To stress this idea, the public literally build this ‘trust’ with the magazine show.
Now even if I questioned; Can YOU live without TV? I would predict that majority of the general public would simply say no.